The CONCEPTUAL KLT Iceberg Model


Global issues can be looked at in this way. If we apply the iceberg model to global issues, we could say that at the tip, above the water, are Events, or things that we see or hear about happening in the world.

  • Innotransmer
  • Knetworks
  • UIMP 2.0


If we look just below the water line, we often start to see Patterns, or the recurrence of Events. Patterns are important to identify because they indicate that an event is not an isolated incident.

  • Software agents
  • Simulators


Like the different levels of an iceberg, deep beneath the patterns are the Structures or root causes that create or drive those patterns.

  • Internet of People Web 2.0
  • Internet of Things Web 3.0
  • Cloud Computing

Mental Models & Frames

Finally, at the very base of the iceberg are the Mental Models and Frames that have created or sustained the structures that are in place.

Mental models:

  • Systems theory
  • Conceptual approach
  • Science networks


  • Globalization
  • Open innovation
  • Free interactions
We like to make every aspect of our life synchronize in the digital world,
connecting the internet of things and the internet of people
Conceptual KLT team
Thursday, 03 July 2014 08:12


 TELMAR (Technology and Logistics for MArine Renewable) project's main mission is the realization of a feasibility   technical study aimed at analyzing the logistics and supply chain for power generation facilities from marine renewables.

TELMAR adds value applying Information and Communication Technology (ICT) to the logistics of each activity areas of the supply chain. The end result of the project has to be the design and planning of a Logistics Coordination Centre that integrates all tasks and specific technologies analyzed.

Finally, TELMAR analyzes and identifies technology providers and developers of new solutions for the logistics of marine renewable energy parks, preferably companies from Cantabria.

Friday, 14 February 2014 08:26

I am afraid next year WebSummit would have to move to another bigger venue. 2013 edition was sold out. I think I have known and met a lot of people there and let me suggest every technological base start-up in Spain and special in Cantabria schedule to go there and participate in the next edition. Please, if your start-up could be interested, don´t hesitate to contact me and maybe we could organize a group of start-ups to participate and give brilliant pitches there to get development capital that every of us need. There will be the most important venture capital companies of the world. It is worth, believe me.

Web Summit investors list Atomico, Accel Partners, Goldman Sachs, 500 Startups, Andreesen Horowitz, Google Ventures  

Now, Let me to finish the last portion about my speech in WebSummit 2013